General

Episode 3 – Practice makes perfect

General

We have all sorts of users using our product – from DJ’s to mastering engineers to my dad – well truth be told he’s only seen it and likes the moving bubbles. One of our largest groups of users are music producers, I myself fit into this cohort.

Starting out as a producer is tough, some get lucky and get a hit straight away. Others toil away unable ever to finish a track, instead creating loops and thinking they are amazing. One of the best things you can do as a producer is to get into a finishing habit and actually just start to finish the tracks you make – as quickly as you can. Then analyse them, listen back to them, take stock and improve. This part is really easy and can be done anywhere, on the train to work or on the bus, anywhere really. It is really important to take stock of what you have created and measure how it actually weighs up against other tracks out there. Is the mix sounding good, does the arrangement work etc. Over time and with regular practice you will no doubt start creating some good music. I can’t reiterate it enough though, you must finish whole tracks and get accustomed to the process of doing so. Personally it took me a long time to get to the point of doing this but now I’ve gotten faster and actually finish music, a lot of it. This year I had over 40 tracks published for synchronisation to radio and television work, so if someone like me can do it so can you!

I believe that when making art, in this case music, it’s a vibe thing. You want to get your ideas out as quickly as you can when you’ve caught inspiration. To get quicker one of the best skills you can have is to know your Digital Audio Workstation inside out. It is essentially the canvas and paints that you work with to create. Back in the day this was a laborious task, who wants to read a long manual or .PDF, I sure didn’t and I don’t think many others did either, we just botched along picking up the odd tip or trick here or there. Luckily things have changed with the advent of the internet, there are tons of great training websites and videos out there now, some free and some paid. I’ve listed my favourite such resources below:

  • Youtube
  • Groove 3
  • PureMix.net
  • Lynda training

These are just a few but even using just YouTube properly (i.e not watching Conor Mcgregor knockouts when you’re supposed to be studying), you can find loads of great production tutorials that will help you with all aspects of your music production. Again here is where you might want to take stock and inventory of where you need to improve – is it arrangement, is it mixing, is it mastering, is it basic music theory? Essentially what actions and things to study are going to get you closer to making that next global smash?

Ultimately I do believe if you have even just a bit of talent it boils down to your TRUE desire. Do you want this and will you put it ahead of other distractions that provide short term payoffs (Netflix springs to mind for me)? I hope you make the right choice and are comfortable with your decision! Happy creating and if you want to send tracks, stems or whatever to whoever, remember to sign up for an account with use at SendMusic and improve your workflow and make more songs!

Episode 2 – Changing Rituals

General

 

Changing rituals

Let’s jump back to 1994, yes that’s a long time ago and look, I still feel young ok! Every week I would listen to pirate radio religiously, to the freshest Jungle and Drum & Bass, the sound of London at the time. Weekends would roll around and my friends and I would travel to Section 5, a record shop on the Kings Road in London that sold the freshest cuts of vinyl. Steve (the owner) got to know us and after a while he started reaching under the counter to give us special test presses and white label records – unreleased tracks yet to come out to the public. We felt special, I felt special, it was my feel good ritual, getting the hottest music, before almost anybody else had their hands on it.

At the time I flippantly thought vinyl would stay around forever and my ritual would go on, never changing. How wrong I was! Vinyl gave way to CD’s, and these then gave way to mp3’s and now we’re in the era of the Spotify playlist. The rituals to find new music and get your hands on music before others has changed, yet good music remains good music and around the world teenagers still continue to do some quite stupid things. Through this digitally disruptive period we’ve also seen record company and artist profits fall. For a certain age group getting new music is linked to piracy. Napster, the first widely used P2P service started the trend and even though it got shut down the cat was definitely out of the bag.

But things are changing – for the first time since Napster the record industry posted an increase in revenue for three consecutive years. People seemed to have warmed up to the idea of signing up for a streaming service such as Spotify or Apple Music. Even better news for artists and producers is the Music Modernization Act that’s been signed into law in the US. This new law alters the way artists and producers are paid by streaming services in favour of the artists. Musicians who recorded songs before 1972 are ensured royalty payments through streaming services as part of the new act. Music creators are finally starting to get compensated fairly when their music is used by digital and satellite music services. Great news we say!

We at SendMusic also aim to help music industry professionals from all walks of music come together. Whether your an artist, a producer, an A&R, a label owner… Well anyone to be honest – if you want to share, collaborate, update and send music more simply and faster than any other site give SendMusic a try! We also give you amazing tools, to do things like let you set your music links to only stream or download, the icing on the cake is we let you create a special short-link (send.mu/) under which you collate all your social and merch links. You can then paste this link anywhere, i.e. your Instagram bio and people are taken to a landing page that contains all the links you’ve added. Take a look at mine to see what I mean:

www.send.mu/PaL

So the rituals to get your hands on music have in fact changed and we’re helping that change happen, come and join us and create your own rituals too!

Pal