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Music Business, Production Tips

Episode 9 – SendMusic to Make Standout Music

My production partner, Matt Thurtell and I just released our latest single! “AiEW” (short for All I Ever Wanted) under our production guise – ‘pirateblood’ via Spotify, happy days! Check it out here: https://open.spotify.com/track/53s4tbe5er9xoHpCMPaNuq

As part of my life outside of co-founding SendMusic I am also a music producer. SendMusic comes into its own during the music production process (yes I would say that but it actually does!). For our workflow Matt and I bounce down versions of the tracks / edits we are making or have made and send them to one another using SendMusic (he’s based in Italy near Rome, i’m in London). We can then listen to the tracks on the go via the inbuilt audio player – SendMusic was created to be a ‘mobile first’ tool. One of the most useful features is that when either of us listen to the file we receive the sender gets an email telling them that the file they sent has been listened to. That’s so useful when I need to know Matt has listened to the music I’ve sent him and it gives me the opportunity to harass him until he has! Everything that I receive goes into my SendMusic ‘Inbox’ and the files I send go into the “Sent’ folder which makes it really easy to get access to all the music files I receive and send quickly. As well as this I’ve also added my SendMusic profile link to my socials, (i.e. my Instagram and Twitter) – https://send.mu/pal – so anyone can click on this and send me music directly really quickly. Finally i’ve customised my SendMusic page by adding a background image related to the work I do. You can now customise your own SendMusic page by changing the page colours or by adding a background image of your choice and you can remove all SendMusic branding which makes the page look completely your own. This is a really neat feature for producers, labels, A and R’s, Mastering Engineers, well anyone really, who wants to have a unique looking page through which to receive music in a beautiful way, that looks like your own and essentially aligns your brand with how you want it conveyed to the wider world. Why not give it a go 🙂

Anyways, I’ve made music for a long time now and as mentioned in older posts it’s gotten a lot easier to make music and release it these days. I really do believe this is a great thing as it means more people can make and release music, meaning we should be getting lots more better music. However in reality and from speaking to record label A + R’s and other music industry people it also means there’s a ton more poor quality music out there, making it in turn a real slog to listen and sift through to find that next gem. So if you are making music how do you stand out these days, well i’m sure there are quite a few ways but i’ll share some of those with you below and how SendMusic really helps in the process. I’m not going to lie, it isn’t easy but with hard work and dedication it is possible. Here are 4 quick tips to try and stand out from the crowd:

1.Focus on making great music, the art. Regardless of anything else, if you haven’t got great authentic music there’s not much point in moving to any of my suggestions below. This essentially means hard work in the studio, practice practice practice, A/B testing against big tracks in the genre you are making to check the mix you’ve done etc.

2. Once your music is good enough – GET IT OUT THERE. You’ll soon know if it is any good. Send it to tastemakers in the scene, to blogs, Spotify playlists etc. This is the hustle part and as much as it’s a known thing to do we music / artistic types are generally really crap at this. We procrastinate, we do it half heartedly or worse still we send it to one label and don’t hear back and give up. The music business is about learning to accept rejection, not giving a damn and continuing to push. It’s not easy, you need to be focussed and keep on keeping on. This is where some infrastructure can also help, e.g. being signed to an independent label or having a manager who will push the business hustle on your behalf.

3. Learn the Music Business – read “All you need to know about the music business”: https://www.amazon.co.uk/Need-Know-About-Music-Business/dp/0241001633/ref=sr_1_2?keywords=music+business&qid=1561925083&s=gateway&sr=8-2

4. Have some sort of social media presence (and a SendMusic page lol). People need to know you and see what you are doing. You need to build a fan base and engage the people interested in you by interacting with them. Again this can be a slog and needs discipline.

In conclusion, to make music is easier than ever now, but to stand out and get heard is harder than it’s ever been, especially as making is so accessible to the masses. However if you’re disciplined and focussed and work hard there is every opportunity out there for you to have a career in music. Ultimately it comes down to you and your mindset and setting up the correct infrastructure to make your dream a reality. Keep pushing and best of luck!

About Pal

Co-founder @ SendMusic // [email protected]

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