Posts published on June 2019

Episode 9 – SendMusic to Make Standout Music

Music Business, Production Tips

My production partner, Matt Thurtell and I just released our latest single! “AiEW” (short for All I Ever Wanted) under our production guise – ‘pirateblood’ via Spotify, happy days! Check it out here:

As part of my life outside of co-founding SendMusic I am also a music producer. SendMusic comes into its own during the music production process (yes I would say that but it actually does!). For our workflow Matt and I bounce down versions of the tracks / edits we are making or have made and send them to one another using SendMusic (he’s based in Italy near Rome, i’m in London). We can then listen to the tracks on the go via the inbuilt audio player – SendMusic was created to be a ‘mobile first’ tool. One of the most useful features is that when either of us listen to the file we receive the sender gets an email telling them that the file they sent has been listened to. That’s so useful when I need to know Matt has listened to the music I’ve sent him and it gives me the opportunity to harass him until he has! Everything that I receive goes into my SendMusic ‘Inbox’ and the files I send go into the “Sent’ folder which makes it really easy to get access to all the music files I receive and send quickly. As well as this I’ve also added my SendMusic profile link to my socials, (i.e. my Instagram and Twitter) – – so anyone can click on this and send me music directly really quickly. Finally i’ve customised my SendMusic page by adding a background image related to the work I do. You can now customise your own SendMusic page by changing the page colours or by adding a background image of your choice and you can remove all SendMusic branding which makes the page look completely your own. This is a really neat feature for producers, labels, A and R’s, Mastering Engineers, well anyone really, who wants to have a unique looking page through which to receive music in a beautiful way, that looks like your own and essentially aligns your brand with how you want it conveyed to the wider world. Why not give it a go 🙂

Anyways, I’ve made music for a long time now and as mentioned in older posts it’s gotten a lot easier to make music and release it these days. I really do believe this is a great thing as it means more people can make and release music, meaning we should be getting lots more better music. However in reality and from speaking to record label A + R’s and other music industry people it also means there’s a ton more poor quality music out there, making it in turn a real slog to listen and sift through to find that next gem. So if you are making music how do you stand out these days, well i’m sure there are quite a few ways but i’ll share some of those with you below and how SendMusic really helps in the process. I’m not going to lie, it isn’t easy but with hard work and dedication it is possible. Here are 4 quick tips to try and stand out from the crowd:

1.Focus on making great music, the art. Regardless of anything else, if you haven’t got great authentic music there’s not much point in moving to any of my suggestions below. This essentially means hard work in the studio, practice practice practice, A/B testing against big tracks in the genre you are making to check the mix you’ve done etc.

2. Once your music is good enough – GET IT OUT THERE. You’ll soon know if it is any good. Send it to tastemakers in the scene, to blogs, Spotify playlists etc. This is the hustle part and as much as it’s a known thing to do we music / artistic types are generally really crap at this. We procrastinate, we do it half heartedly or worse still we send it to one label and don’t hear back and give up. The music business is about learning to accept rejection, not giving a damn and continuing to push. It’s not easy, you need to be focussed and keep on keeping on. This is where some infrastructure can also help, e.g. being signed to an independent label or having a manager who will push the business hustle on your behalf.

3. Learn the Music Business – read “All you need to know about the music business”:

4. Have some sort of social media presence (and a SendMusic page lol). People need to know you and see what you are doing. You need to build a fan base and engage the people interested in you by interacting with them. Again this can be a slog and needs discipline.

In conclusion, to make music is easier than ever now, but to stand out and get heard is harder than it’s ever been, especially as making is so accessible to the masses. However if you’re disciplined and focussed and work hard there is every opportunity out there for you to have a career in music. Ultimately it comes down to you and your mindset and setting up the correct infrastructure to make your dream a reality. Keep pushing and best of luck!

Episode 8 – Youtube Learning Channels

Production Tips

I use Ableton as my DAW of choice, recently I’ve started using FL Studio also, especially since FL Studio 20 launched with Mac support (it had been PC only before that). When I first started producing I used Cubase, Acid (I doubt anyone remembers that), Pro Tools and then Ableton and FL Studio, with a bit of low level usage of Logic thrown into the mix.

Back in the day it was a real ball ache to learn a DAW, you had to do one or more of the following:

  • Actually read the manual
  • Get a book, and again, read that
  • Be lucky enough to get shown by someone who was in ‘the game’
  • Pay for tuition in some guise (class or private)

Guess what, in my quest to be the next Quincy Jones (the greatest producer ever in my humble opinion), I did all of the above at some point. BUT, then the internet came in it’s full power, mobile technology enveloped our lives, cat memes became … you get the point. Basically YouTube came about and I didn’t have to read a manual again – (however I did read the Serum manual a little while back so the geek game is still strong in me).

You may ask – why Ableton? It’s super quick, it’s easy to learn, it’s like playing an instrument, especially using the Clip view. The stock plugins are superb, need I say more? Basically it’s a joy to use. However to be honest I don’t think it matters what DAW you use, as 9th Wonder said – “it doesn’t matter if you have the latest Nike Air Jordan’s, if you can’t jump you can’t dunk” – well something like that. Anyways on that note and with the help of some blogs I follow I list below 10 Top Youtube channels for Music Production learning resource. These are all DAW agnostic and brilliant so make sure you check them out:


Prolific creative Mr. Bill’s channel is a goldmine of insights and Innovation. Glitch Hop, Breaks and much more, he’s well worth subscribing to for Ableton Live enthusiasts.


Very active YouTuber specialising in advanced FL Studio techniques. Seamless recreates synth sounds from popular dance tracks imparting wisdom as he goes.


FM in the studio is possibly the best known studio series on YouTube. No tutorials specifically but the biggest artists from around the world are all here. Workflow, plugins, DAWs and more are on show. Read between the lines for nuggets.


Danny J Lewis a tutor from Point Blank decided to create his own channel. Spanning Ableton, Cubase, Logic Pro, NI Machine and Bitwig with a community on Facebook, MPT is a pretty cool way to learn new stuff and join in.


Pensado is main stream pop focused content featuring Interviews with todays super producers, subtle studio techniques with a ProTools Focus. Some may find the slow pace and endless Ums, Errs and Ahs too much to take.


Comprehensive tutorials, reviews and more. Free video content is a made available to help sell sample packs and video courses on the site. The ADSR YouTube channel is well worth a visit for it’s production techniques and covers all the bases.


Sonic Academy is top notch content with the aim to get you to subscribe to more tutorial courses online. Freebies are worth subscribing if you are serious about educating yourself. This is the channel for people who like to read manuals.


Point Black similar to Dubspot, great info delivered by teachers in an effective way. Contains musical fundamentals often overlooked by more production focused channels. Relatively Lame demos based in Logic and Ableton Live.


Sadowick Another Ableton live user with a passion for sharing tutorials to help others. Offers sample packs for free with the aim of selling more content through his website. He Has to come Numero Uno for worst channel name out of the bunch.


Dubspot is active and technically accurate tutorials based on Ableton Live. Nuggets of gold here if you can tolerate the uncool music of people who didn’t make it so became teachers instead. #tooharsh? Also nothing to do with DUB either…


There’s loads of knowledge out there now, available for free. If you’re disciplined and motivated that’s great. It takes time to learn and you actually have to practice what you are learning, so make sure you’re always creating. But it’s also never a bad idea to do a course in a more structured studying approach. Whatever you do, have fun and keep the music flowing.