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Episode 6 – Starting SendMusic Part 1

So this week’s blog post is about our little startup baby, I guess that kind of makes us tech parents and I definitely have some stories about the whole birthing experience, a few of which i’ll share briefly. SendMusic is the startup that we co-founded and hopefully you use to, yes you guessed right, send music! There are in fact 3 of us who co-founded this fledgling beauty, myself – PaL, Kemal and Ben, who is currently cycling around the world with his bike, para-glider and laptop in tow.

SendMusic started as a prototype a little while back now, just over a year to be more exact, from very humble beginnings, i.e. a very basic looking and functioning Minimum Viable Product (MVP). Actually thinking back it it now reminds and encourages me of how far we’ve come, which can at times be easily forgotten. SendMusic has been fully self-funded or as is known in the game ‘bootstrapped’ by us. The reason behind this was that we never wanted to be at the mercy of venture capitalists who probably wouldn’t care about what we were trying to achieve per se, but just wanted growth, bigger numbers and MORE money, essentially forcing upon us targets to hit  in as short a time as possible.

For us SendMusic was always about growing steadily and being something really useful and fresh. My co-founders and I are all music industry people ourselves working in and around music. and we saw a gap in the market for a service through which you could easily share your music, promote your brand and use really intuitively and quickly. Through being in the game we had realised that all the other products that did this had too much friction at different levels and, for want of a better expression, were a bit of a ball ache to use. Things like too many unnecessary steps to just send a file, poor UX, drawn out user flows, we identified a number of pain points with existing systems on the market. So the idea for SendMusic was born. The first thing we did was to think about what we wanted to achieve and we then thought about the product features required to do this, those things that would eliminate the existing pain points we had identified. We then prioritised the features to build and identified the most basic feature set that we could build out to prove if our idea had legs or not, so the SendMusic  MVP was born. Basically an MVP is a smart way to:

  • Release your product to market or test users in the shortest time.
  • Reduce implementation costs.
  • Test the demand for your product – before releasing a full-fledged product.
  • Avoid failures.
  • Gain valuable insight on what works and what doesn’t work.
  • Work directly with your clients and analyse their behaviors and preferences.
  • Gather and enhance your user base.
  • Get user feedback.

We initially released our MVP to music industry professionals we knew and friends involved in music to test and gather feedback from them, was SendMusic worth making into a fully fledged product? We quickly realised that the uptake and usage was more than decent and people actually found benefit from using SendMusic, it was a good feeling. Some even said it became quite indispensable to their daily workflows.

On the other hand we also identified a number of bugs and were fed development ideas via user feedback on how to improve SendMusic and potential features to implement. User feedback I might add is super useful, you are given ideas and challenges that you wouldn’t have thought about yourself, I guess it’s collective intelligence coming into play.

Anyways, the idea to push on and create SendMusic into an actual thing had taken shape, data and feedback had proved this and we were going to run with it!

To be continued…

 

About Pal

Co-founder @ SendMusic

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