Episode 3 – Practice makes perfect
Let’s jump back to 1994, yes that’s a long time ago and look, I still feel young ok! Every week I would listen to pirate radio religiously, to the freshest Jungle and Drum & Bass, the sound of London at the time. Weekends would roll around and my friends and I would travel to Section 5, a record shop on the Kings Road in London that sold the freshest cuts of vinyl. Steve (the owner) got to know us and after a while he started reaching under the counter to give us special test presses and white label records – unreleased tracks yet to come out to the public. We felt special, I felt special, it was my feel good ritual, getting the hottest music, before almost anybody else had their hands on it.
At the time I flippantly thought vinyl would stay around forever and my ritual would go on, never changing. How wrong I was! Vinyl gave way to CD’s, and these then gave way to mp3’s and now we’re in the era of the Spotify playlist. The rituals to find new music and get your hands on music before others has changed, yet good music remains good music and around the world teenagers still continue to do some quite stupid things. Through this digitally disruptive period we’ve also seen record company and artist profits fall. For a certain age group getting new music is linked to piracy. Napster, the first widely used P2P service started the trend and even though it got shut down the cat was definitely out of the bag.
But things are changing – for the first time since Napster the record industry posted an increase in revenue for three consecutive years. People seemed to have warmed up to the idea of signing up for a streaming service such as Spotify or Apple Music. Even better news for artists and producers is the Music Modernization Act that’s been signed into law in the US. This new law alters the way artists and producers are paid by streaming services in favour of the artists. Musicians who recorded songs before 1972 are ensured royalty payments through streaming services as part of the new act. Music creators are finally starting to get compensated fairly when their music is used by digital and satellite music services. Great news we say!
We at SendMusic also aim to help music industry professionals from all walks of music come together. Whether your an artist, a producer, an A&R, a label owner… Well anyone to be honest – if you want to share, collaborate, update and send music more simply and faster than any other site give SendMusic a try! We also give you amazing tools, to do things like let you set your music links to only stream or download, the icing on the cake is we let you create a special short-link (send.mu/) under which you collate all your social and merch links. You can then paste this link anywhere, i.e. your Instagram bio and people are taken to a landing page that contains all the links you’ve added. Take a look at mine to see what I mean:
So the rituals to get your hands on music have in fact changed and we’re helping that change happen, come and join us and create your own rituals too!
A warm welcome to you from us here at SendMusic. We’ll introduce ourselves properly over the course of these next few blog posts but first, let’s get down to business! We’re really excited to be launching SendMusic as we think it’ll greatly enhance your workflow and productivity. SendMusic makes working with the music files you send and receive simpler, faster and more effortless – regardless of the platform you use, regardless if it’s mobile or desktop. There’s more, SendMusic is also a tool for organising ALL your social links in one place… Don’t have time for a website? Can’t be bothered setting up a landing page? We’ve got you covered!
“So how does it work” we hear you ask? SendMusic has two main ingredients that make up our very unique hot sauce:
1 – You can send music files and any other file types, (including very large files up to 3GB on our free account), using SendMusic REALLY easily – it’s literally drag and drop onto the homepage.
When you upload a file you can set it to either Stream only or Download. The site generates a link to all of the music file or files you have uploaded and emails this to your recipient. Full previews are available for all uploaded files. This makes SendMusic really useful for listening to the music you receive on the go, without having to download it first to your hard drive.
You also have an option to set how long you want the generated link to expire in, which can be 1 day or 1 week (or 1 month if you sign-up for a free SendMusic account). If you do sign-up you also get access to an inbox which contains all the files you have both sent and received. If multiple files are sent and you have set the “Allow” option to Download, the user can download all the files they receive really quickly as a .zip as well as going through them individually. When the receiver listens to the file you’ve sent you also get an email telling you the file has been listened to – pretty cool right!
To sum up you can:
- Drag & Drop files onto SendMusic
- Add the email address of who you’d like to receive your music
- Set the files to Stream only or Download
- Decide how long until the file expires – 1 day or 1 week (or 1 month with a free account)
- Press Send and we’ll send an email to your recipient letting them know they’ve got music!
- Send more than one file and it turns up as a playlist
- Send more than one file to download and you can easily download everything as a zip file
That’s the music part covered… but there’s more:
2 – SendMusic is also built to promote you and your music by organising all your social links in one location and making your online presence more uniform and centralised. Just generate your own ‘send.mu/YOUR NAME’ short-link within the platform and add any sites or pages you want associated with you or your brand here. Latest releases, videos, playlists, merch store, live dates, radio shows – plus all your social links if you want them… anything you want to share with the world or promote, just add a link to it!
You can then place this short-link anywhere you like and when people click on it they will be directed to all of the sites and pages associated with you or your brand, all in one central location. It’s so much simpler and coherent than having numerous sites and pages littered around the web!
As an example I’ve generated my own shortlink – ‘send.mu/PaL’ and added it to my Instagram bio and Twitter bio. Someone could then click on my short-link and either send me music or check out my Instagram, Soundcloud or Twitter page. How great is that for an artist, producer, musician or record label who might want people to send them demos or also check out their playlist on Spotify? Or maybe you want to buy tickets to their gig or see what merch they’ve got available? Now you can do all of this – all from one place! We haven’t thought about all the people who could utilise this function fully or all the uses as they are innumerable… but we’re eager to find out 🙂
So, why don’t you give it a try yourself? Try sending some music to your friends here – https://send.mu
You can also check out my short-link here: send.mu/PaL and send me some music or comment on my awful Instagram photos! You can generate your own short-link also!
Ultimately this is a product for people in or around music, made by people in the music industry. We’d love for you to give SendMusic a try. If you have any feedback, positive or negative please do drop me a line at [email protected] and we’ll take it on board. We have lots of great new features coming and some awesome people and artists already using the site. Please subscribe to our newsletter if you haven’t already done so and once again, thanks for joining us on the start of this journey! We’re really grateful you joined us…