Streaming revolts and artist cuts
Mixing is something of a dark art with many of the best mixing engineers and producers keeping their secrets under lock and key. It’s not surprising really as who would willingly give away their acquired knowledge, built through years of trial and error. In recent times the secrets of mixing have been getting revealed to us mortals much more through relatively new channels like YouTube, Online courses (with some legendary mix engineers I might add) and the internet in general (blogs etc.). I remember when I first started producing, yes a long time ago now, resources were few and far between and they usually cost quite a bit to get your hands on, hence why back in the day I and probably most other young producers botched our way through the whole mixing process.
In a nutshell mixing is the process of making the track you have written sound good. This can be done through the use of tools such as volume control, panning and things like reverb, delay and any number of effects that are now available. Mixing in my opinion is an art and if you look at a lot of the hit records out there, they are often mixed by names that pop up over and over again. Many of these mix engineers are stars in their own right now. I’m talking about people like Dave Pensado, Greg Wells, Manny Marroquin and they even have their own plugins in some cases. I myself love the Manny Marroquin range available by Waves, check them out!
I’ll delve more into actual mixing engineers and their tricks in a future blog, but today I wanted to highlight a general checklist of steps you should consider when mixing any music you make. It’s taken from the Mixing Engineer’s Handbook, which is a super resource by Bobby Owsinski, I would suggest getting your hands on a copy.
- Does your mix have dynamic contrast? Does it build as the song goes along? Are different instruments, sounds, or lines added or muted in different sections?
- Does your mix have a focal point? Is the mix centered around the instrument or vocal that’s the most important?
- Does your mix sound noisy? Have you eliminated any count-offs, guitar amp noises, bad edits, and breaths that stand out? Each one may not seem like much, but their effect is cumulative.
- Does your mix lack clarity or punch? Can you distinguish every instrument? Does the rhythm section sound great by itself? Is the balance between bass, kick, and snare correct?
- Does your mix sound distant? Try decreasing the level of the reverb and effects, starting with the wettest and then working your way to the least wet.
- Can your hear every lyric? Every word must be heard. Tweak the automation if you’re using it; automate the track if you’re not.
- Can you hear every note being played? If solos or signature lines are being masked, automate the track to hear every note, or tweak the automation until you can.
- Are the sounds dull or uninteresting? Are generic synth patches or predictable guitar or keyboard sounds being used? Try modifying them with an effect.
- Does the song groove? Does it feel as good as your favourite song? Is the instrument or instruments that supply the groove loud enough?
- What’s the direction of the song? Should it be close and intimate or big and loud? If your current direction isn’t working, try the opposite.
- Are you compressing too much? Does the mix feel squashed? Is it fatiguing to listen to? Is all the life gone? Decrease the mix buss compression first. Decrease the main instrument or vocal compression next. Decrease the rhythm-section compression next. Decrease the compression on everything else lastly.
- Are you EQing too much? Is it too bright or too big? Decrease the upper mid range EQ on the vocals, guitars, loops, and snare. Decrease the low-frequency EQ on the bass and kick.
- Are your fades too tight? Does the beginning or ending of the song sound clipped? Adjust the fades until the attack transients of the notes are distinct.
- Did you do alternate mixes? Did you do at least an instrumental-only mix?
- Did you document the keeper mixes? Are all files properly named? Are you sure which file is the master? Have you made a backup?
Getting good at mixing takes time and practice and like most things, the more you do it the better you get. All the steps you take and processing you do should be done with the big picture in mind and that is to have a great sounding song at the end of the mixing stage. It’s easy to focus on certain elements of a song like the kick and bass or vocal and lose focus on the song as a whole. Try and listen to your song as a whole entity.
I’ve also taken great songs I’ve written and ruined them with awful mixes, sucking the life and soul from them through over processing and getting tired of listening to them. To combat this my advice would be to take regular breaks, A/B reference your song against songs you love and lastly don’t spend too long mixing as you get tired of songs this way. For this last point I would recommend really focusing on mixing when you do it, best done by turning off your internet and not having distractions when you actually sit down to mix. Basically – FOCUS!
Personally for me there are 3 stages to making music. 1. Writing the song. 2. Mixing the song. 3. Mastering the song. All stages are important in their own right and all take time to master, so have fun in the process. On that note, happy mixing and music making! 🙂
10 Key questions with….Kemal
Some questions to you guys:
- Do you make music?
- Do you want to get your music on the radio?
- Do you want to know if record labels, blogs etc. actually listen to the music that you send to them?
Well in today’s blog and the first of this year’s interview series, I interviewed SendMusic co-founder and music industry aficionado Kemal.
What do you currently do?
- I do a few things actually including but not limited to the following:
- Produce the Diplo & Friends show on BBC Radio 1 & 1Xtra
- A&R for the Grammy nominated production trio The Invisible Men
- Building SendMusic as the best platform to share unreleased music
How did you break into the industry?
- I followed my passion for music. At University I started DJing. When I finished Uni my friend and I started working in Community (some might call it pirate!) radio. I also started writing music reviews for a magazine, putting on club nights and doing as many music related things as I could. It was just a case of connecting with people who had the same type of dreams.
- It all culminated in me enrolling to do a sound engineering course. The universe then worked in my favour and I saw that 1Xtra were launching and advertising for jobs. It took me a year from the first interview to get a continuous role there – but I’d managed to gain some of the skills and experience needed with the things I was doing in my spare time and was able to work across both 1Xtra and Radio 1 late night shows before bringing Diplo to the networks.
What advice do you have for producers trying to break into the industry?
- Your first 100 productions will be poor, get through these as quickly as possible. Try to make 3 beats a day instead of one a week – it’s a journey and a process. The quicker you get the 10,000 hours in, the quicker your path to success will be. Like anything that is skilled you need to really batten down the hatches and practice your craft, a lot, over and over again. I think anyone can make good music if they are focused.
How would a producer with a great track get it onto the following:
A Diplo or other big DJ mix?
- They would have to get a track to either Diplo or one of the guests we feature on the show. The best way to do this is to build your own brand. By brand I mean your artist name, releasing high quality music regularly and building a fanbase. This way other dj’s will hopefully start to like your productions and support you. Every Diplo show features plenty of music from hot new DJs / artists / producers. Try to get your music to these people instead of Diplo initially if you’re not getting the support you’re expecting. Research plays a big part of success here, find out who to send music to that has a connection to Diplo, or whoever you’re trying to reach. If your music is good, it’ll travel.
A Radio 1 playlist?
- Again your focus should be to build a brand and create a fanbase. A producer or musician’s job is to make music that is undeniable and then try to build a big enough fanbase so that people talk about and support it. Trust me, Radio 1 will take notice, but it’s a long and lengthy process so keep at it. Put out as many high quality tracks as regularly as you can, to build a fanbase and get regular support. Also remember that Radio 1 may not be the best home for the music you’re making so try to find the right channel for whatever style of music that you produce. Use some thought here and consider what places are best for your music to submit to.
A Spotify playlist?
- This I think has more to do with building a presence on the platform as you can now pitch for inclusion to playlists. Get as much support as possible and start with the smaller playlists. The cumulative effect of this is that it kicks in the Spotify engagement algorithm which works to put you in better contention for the larger playlists. Remember that to get onto the big Spotify playlists you need to probably be established with a solid monthly streaming number. Start with small playlists, even with 100 or 1000 subscribers, before long you will hopefully progress to 10,000 subscriber playlists and beyond.
How is it best to send music out to DJ’s, labels and Management companies?
- First stop would be to look though the SendMusic directory (send.mu/directory) as we’ve got some major players in there – so sign up! Do your research, look at their relevant social spaces, they usually have demo drop details. Most of the information you need is on the internet, so just start digging.
- Format wise I prefer when people send 1 track (your best!) and never more than 3. More than that and the reality is most people working in the music industry just won’t have the time to go through them all. I get 15 emails a day asking me to listen to music so if you’re sending 12 tracks it’s just not going to happen. If they want to hear more, they’ll get in touch and ask. Make sure that it’s a high res mp3 with contact details on how to get in touch, which is best done in using the file name effectively.
Does anyone really ever listen to the music at the record labels, blogs, Spotify playlists in your opinion?
- Yes, most people get into the music industry because they are passionate about music. The underlying issue is that these people are inundated with tracks. Getting through as many tracks quickly and securely and sending feedback is why we created SendMusic!
Do you have to have a massive social media presence to get signed now?
- No, but you need something unique, whether that’s your personality shining through online or your amazing music making skills making you stand out. There are lots of smaller labels that support artists without huge followings. If however you’re definitely looking to be a top 10 pop star then yes, you most probably do need to work on your social media presence and have an audience already.
Do you need a Radio Plugger?
- Radio pluggers help after you reach a certain level – when you’ve had time in a scene and built some connections. As a general rule of thumb they are more for pushing music to daytime shows and rotation. Good radio pluggers should have connections with presenters and radio production staff that can help get your music heard but you don’t necessarily need one – especially if you’re making underground specialist music.
What is the best way to keep on top of trends in music?
- For music trends look out for what’s hot using different indicators, such as charts, sales / streaming, what’s being played on radio shows, in the clubs and in DJ mixes.
- From a business angle read things like Music Week or Music Business Worldwide to find out about who is doing what at labels, publishers and more.
Is it better to be independent in this day and age or with a management company that can align you with singers and an infrastructure
- This depends on the artist. I’m an advocate of doing as much as you can by yourself until managers approach you. Lots of upcoming artists think the answer is to get a manager, but the vision still needs to come from the artist – where he or she is going artistically. A manager is just an enabler. I guess the questions underlying this is – as an artist do you want full creative control or do you need help navigating the industry? It can be complex, there are lots of tricky roads to manoeuvre, e.g. record deals, publishing contracts, licensing, touring etc. You can do it all yourself (it’s easier than ever with more and more tools evolving every year) but the independent path doesn’t let you focus 100% on the craft of making music.
What plans do you have for SendMusic in 2020?
- 2020 is already gearing up to be our best and most exciting year yet!
- Our Mobile App will launch at the end of March and I think you are going to love it – there are also big plans in the summer centred around some key music tech events.
- We’ll be heading back to ADE (Amsterdam Dance Event) in October, where we were shortlisted as a ‘Company 2 Watch’ last year.
Well it’s been a few weeks now since we saw in 2020, the start of a new decade and i’m guessing for many of you a reinvigorated drive to accomplish goals and realise dreams. It’s definitely felt that way for myself as a co-founder of SendMusic and a part time music producer – i.e. part time as in when I get a spare moment to create, which is quite tricky with 2 children and 2 cats. In fairness to the cats they are actually not time consuming at all really, the children on the other hand…
For today’s blog post I thought I’d cover a few things at a high level. A quick recap of 2019, primarily focused on how SendMusic got better and developments we have coming this year and a look at the impact AI has had on the music industry. Then I will quickly highlight how the blog will be formatted moving into 2020.
A lot happened in 2019, some good, a little bad, not much ugly. It was a great year for SendMusic, we saw rapid growth in the number of active users that we have. We also built the platform out more in light of some pretty cool ideas we’d been harbouring and also off the back of great feedback we’d received from you guys. Notable events included the launch of our 2 paid tiers which offer additional features allowing you do things like customise your SendMusic profile page to make it look your own, all part of the Personal Plan. Or even add really enhanced security parameters around the files you send, as part of the Security plan, Below is a side by side comparison.
|Personal Plan $5||Security Plan $10|
Even more excitingly we have our mobile app coming, it’s in development as I write this and it looks incredible! More importantly than it’s look is the functionality it will bring when it comes to sending, receiving, storing and communicating around the music files you use. This is an area we feel hasn’t been fully nailed yet by any one developer and we are excited to share what we think might just delight you.
If I were to sum up 2019 in the music industry as a whole two letters spring to mind – AI. Artificial Intelligence is already in use in many ways. It automates services, discovers patterns and insights into huge data sets and creates efficiencies.
So what happened involving AI more so than ever? Well the AI generated playlist really came to the fore. 20,000 new tracks uploaded to Spotify every day and AI is critical for helping sort through the options and delivering recommendations to listeners based on what they’ve listened to in the past. The algorithm has in fact changed the way we consume and listen to music, crazy stuff.
AI also created more songs than ever. Google’s Magenta project produced songs written and performed by AI and Sony developed Flow Machines, an AI system that’s already released “Daddy’s Car,” a song created by AI. Then we had Landr mastering your tracks using AI and providing a cheaper than human service to do so. In most cases doing a very good job also!
Artificial intelligence is also helping the industry with A&R (artist and repertoire) discovery. It’s always been challenging to comb through music and find promising artists that haven’t signed to a label, but it’s even more overwhelming with the deluge of streaming music today. Warner Music Group acquired a tech start-up last year that uses an algorithm to review social, streaming and touring data to find promising talent. Apple also acquired a start-up that specializes in music analytics to support the A&R process.
In a nutshell, AI is well established behind the scenes influencing the music we listen to in many ways.
You’ll all be pleased to hear that you will be getting weekly installments of the blog, following the format below:
W1: Tips and Tricks
W2: Industry Trends
W4: “Answer the Public”
W5: Music Technology, hardware
This week (as we’re in Week 4) I will ‘answer the public’ – basically responding to a question that is in response to a question that’s often asked online.
Have a great day!
Artificial Intelligence, AI for short, seems to be seeping more and more into the world as we know it. From healthcare to education to even real estate, the touch of AI can be felt in ever increasing regularity. It’s also now being seen more and more in the music industry and in particular plugins. A number of major industry players as well as young upstarts are harnessing its power, to enable music professionals to make and produce better sounding music. In today’s blog episode I am going to highlight 5 of the companies / plug-ins best harnessing the power of AI. So let’s dive right in.
Humtap listens to your voice and turns your hums into songs. I’m sure lots of us have had the idea to create something like this, I know I did, but Humtap actually turned intention into reality. The app records your hummed melody and chosen rhythm and applies AI algorithms to compose, arrange, perform and produce an instrumental track — all you need to do is hum your tune and select a drum track on your phone’s screen. You can even choose a musical genre, such as Depeche Mode or Metallica.
Humtap’s CEO predicts a future where anyone, even without musical training, studio equipment or financial resources will be able to make and produce music. AI will do the production and mixing for you, all you will need is a smartphone and the app.
AI has also infiltrated the Mastering arena heavily. One of the companies riding this wave is LANDR. Their AI powered mastering engine listens to your unmastered song, identifies the genre and applies the relevant mastering equalisation, multiband compression and other processing. All without human intervention. The processing is adaptive, responding to the needs of the song by continuously tweaking the EQ, compression and other processing tools throughout the track. Each time LANDR masters a track and listen to new music, the better it becomes, thanks to self-learning algorithms.
LANDR are currently mastering over 330,000 songs per month, more than all the studios in America combined. That is very impressive to say the least. It’s also gotten to a level where differentiating between a song mastered using LANDR or an actual mastering engineer is difficult. Personally for me, I still like going to a mastering session with an actual engineer and having a direct input into a session. But who’s to say this will not be possible with future versions of the service in some way and to be honest, if I were a betting man, I’d say this method of remote AI mastering is just going to grow in popularity to a point where it’s seen as the ‘normal’ way to do things.
Izotope are an American company that develops award winning audio software and plugins for mixing, mastering, restoration and more. They were one of the first companies out of the blocks to really leverage the power of AI in the plug ins. Since the 2016 release of Track Assistant in Neutron, they have been developing ‘assistive audio technology’ as they call it to help producers with their audio productions. Their stated goal is to eliminate the time-consuming audio production tasks users experience, so they can focus on being creative.
Their assistive audio technology analyses audio and provides custom presets to tailor the sound, helping you to get it to where you want.
Their assistive audio technology consists of 3 pieces:
- High level user preference
Before running any assistive tech you are asked to specify broadly the type of sound you are going for. This helps prime the assistant to get a sense of what you are going for and make the appropriate changes you’re looking to make
- Machine Learning
A machine learning algorithm characterises your audio in some task specific way, e.g. the instrument classifier in Neutron (Izotope’s mixing plugin). This information then tees up the software to make the required changes to get your audio to where you need it to be.
- Intelligent DSP
Further analysis of specific audio properties is then carried out, taking into account your user preferences to set parameters of different DSP modules like a Compression module, a Tonal Balance module etc . For example, the dynamic range of your audio is analysed and then parameter values are selected for a compressor module to affect your audio in a way that enhances it (hopefully). I say hopefully as it doesn’t always work as you’d expect in practice but more often than not the results are very good. This process is referred to as ‘Intelligent DSP’ – where DSP stands for digital signal processing, i.e. your audio signal gets affected after AI analysis and then treated with resultant AI powered recommendations.
Actually one of the competitors to LANDR is Ozone 9, Izotope’s Mastering plugin It makes use of an AI system called ‘Master Assistant’. Essentially what this does is analyse your audio and actions changes for you. You can accept or cancel these changes and also tweak them further manually. It’s very good, with lots of modes to give your music either a vintage or modern feel.
Oeksound – Soothe
This is one of my favourite plugins to use AI – Soothe by Oeksound. Originally billed as a vocal processor, it’s exceptional quality makes it superb as a processor for any audio type. It acts as a dynamic processor for mid and high frequencies.
Basically soothe is a dynamic equaliser with self adjusting frequency bands. Soothe analyses the signal in real time and adjusts the frequency based reduction based on the input signal. This saves time manually automating problematic mid and high frequencies. The reduction kicks in where needed and when needed, without affecting nearby frequency areas.
For any mix engineers or producers out there soothe really excels in the following areas:
- Sibilance issues on a vocal
- Fingerboard noises on a guitar
- Whistling type sound on cymbals etc.
- Overly bright piano and guitar tracks
This plugin does an amazing job at taming these sorts of cases and is brilliant. I’d really suggest giving it a try. It’s already a favourite plugin for mixing legends such as Greg Wells who’s mixed Timbaland, Katy Perry and Adele, amongst many others.
Another amazing plugin is Gullfoss by Soundtheory. It’s an intelligent equaliser that listens in real time to a signal and decides how to prepare the audio so that your brain can get the most information out of it. Gullfoss allows for quick and precise fixes that would require significant time and automation to fix. It really is a time saver and game changer for engineers like me, who can spend hours tweaking eq automation lanes to get them audio sounding right.
Gullfoss leverages a new patent pending equaliser technology that processes audio superbly. This equaliser can change its frequency response 300 times per second, without any audible artifacts or degrading signal quality! Currently it’s the first and only product of its kind and is consequently really making waves in the industry.
As you can see, AI is really starting to make serious headway into the music industry. Some of the services and plugins out there save so much time and effort that they are already invaluable tools in the arsenal of many a music maker. As AI gets more and more powerful will it be able to make songs? Well with companies like Juke Deck, recently acquired by Tik Tok, it already can. How well? I’ll leave that for you to explore and find out.
Personally I for one could never automate audio tracks to change 300 times per second like Gullfoss can. But at the same time I’m not sure I want to one day maybe getting fed music hits made with no human input, which could in theory could happen if the AI systems making the music become intelligent enough. Anyways, I guess at that point I’ll be getting chased down an alley by a Terminator asking why a human is its master. Whatever does happen it’s a very exciting time in the music industry with exceptional tools and services on offer that are continuing to democratise music making by allowing anyone to create it to a good level, which really is a good thing.
We’ve been very busy here at SendMusic towers. From launching our new Security Plan a few weeks back to being shortlisted as one of the ‘Companies 2 Watch’ at ADE, things have been steadily ramping up for us, which is really exciting and inspiring. The great feedback we’ve been receiving from across the industry and from our user base has been keeping the wind in our sails and we’re very pumped for the year ahead. We have a raft of amazing features waiting to be released, which will continue to keep us at the front of the pack when it comes to sending music files in the easiest, securest and most intuitive way possible.
In today’s blog post I wanted to first highlight a sometimes overlooked SendMusic facility that you can utilise as part of your creative arsenal to really streamline, promote and push you and your brand. Used properly you can align everything you’re involved with and build attention. From music release graphics to logos to website colour schemes, you can curate a consistent design style across all your channels. This is achieved with the ability to customise the colours and images on your SendMusic Profile Page by upgrading to our Personal Plan.
For just the cost of a coffee you get access to great customisation features bundled with this plan. You can either change the background colours and animation colours of your Profile Page or add a background image of your choice. Additionally you can remove any SendMusic branding to make your Profile Page look like it’s completely your own with no association to SendMusic and you can additionally remove the ‘Send Music to me’ button, if you choose to not receive any music. You can always edit any of these settings via the ‘Settings’ panel and you can also preview any colour changes also, to make sure they look good before setting them live to the world.
Check out Kemal’s Profile Page to see what you can do with changing the page and animation colours:
Check out my Profile Page and also Fletch’s Profile Page (he’s one of our loyal user base), to see a background image in use:
Here’s what my customised Profile Page actually looks like, as you can see I’ve added my own background image. If you are a record label, engineer, producer, or anyone else for that matter, you can change the background image or the colours to match any desired style:
With the Personal Plan you can also send files that are up to 5Gb in size, store your files for up to 60 days and send files to up to 10 people at once. Below is a complete list of the features you get access to:
- Change your background image or page colours
- Remove SendMusic branding
- Hide the “Send Music to me” button
- Send files up to 5Gb in size
- Store your files for up to 60 days
- Send files to up to 10 contacts
We continue to build SendMusic to satisfy the ever evolving requirements of our user base, keeping up with technological advancements and always trying to be as innovative as possible. We get lots of feedback and suggestions daily and there was a common thread that kept popping up from many of you – the security of your music files. We get it, you’ve spent hours on your creative endeavours and don’t want them leaked, ripped or shared without your permission. So we set about building a Security Plan that would make your files as secure as possible.
We only launched our Security Plan a few weeks back now and the uptake has already been really good. So what is the Security Plan and what do you get exactly with this it? Well two great features of this plan are the ability to limit the number of times a file is downloaded and also how many times a file can be played. These two features alone really increase file security by setting a boundary to the time a file can be accessed, shared and played. We also added audio watermarking as a feature. This basically overlays a ‘SendMusic’ audio sting that repeats at regular intervals over your audio file making it practically useless if it was ripped by a third party. To access your inbox (files you have received) and sent items, you need to log into your SendMusic account. This again enhances the security of the music files you manage daily. Lastly, you can also now send private messages to other SendMusic users with the Security plan. Not an outright security feature, but nevertheless a great one and worth mentioning as it gives you the ability to really connect with other SendMusic users!
The complete list of Security Plan features are:
- Limit downloads and plays of each file
- Send private messages to other SendMusic users
- Listen to music sent to your profile for 30 days
- Send files up to 10Gb in size
- Store your files for up to 90 days
- Send files to up to 20 contacts
- Customise your public SendMusic Profile Page
- Remove SendMusic branding
- Hide the “Send Music to me” button
- Change your background design and colours
As you can hopefully see, the SendMusic Customisation and Security plans are extremely useful for a wide array of people and unique uses. From Mastering Engineers to A + R’s, to Record labels the features included with the plans can really benefit pretty much anyone involved in music. Why not give one of them a try today and see how beneficial they are first hand? Please do drop me a line if you have any questions and keep creating!
Today I have the pleasure of interviewing one of the key players from n-Track, Matt Thurtell. n-Track is a Digital Audio Workstation built to provide users studio quality recording, editing and mixing capabilities on Windows and Mac as well as on mobile – iOS and Android. It has millions of downloads and continues to grow in popularity, especially in the mobile market. So, let’s dive in with the questions….
1) Matt, please tell me about yourself
After graduating from the Film Scoring Masters course at the Royal College of Music, I’ve been fortunate enough to work with the Royal Philharmonic Orchestra, with music recorded at Abbey Road Studio One, screened at BAFTA & Cannes Film Festival, for the BBC, Sky, Audi R8, Island Records & Beverley Knight. In 2019 I moved from London to Rome.
2) You work for n-Track, who are they and what do you do there?
We’re a DAW company based out of Rome that makes software to inspire people to create music and collaborate. n-Track has been around & evolving since 1996. My role is Head of Marketing & Sound – which means building attention for the brand, and working on sound selection & creation to build the most inspiring product for users to create music.
3) What do you think sets n-Track apart from its competitors?
Two things: First, our emphasis is as a mobile-first music maker, geared towards creating the most frictionless experience for users to create and share their music. We’re also cross-platform, meaning you can start & record an idea from just about anywhere and then move that project onto the desktop version of n-Track to mix and refine in the studio. Recently I was talking with a NYC-based rapper, T.O.N.E-z, that used this approach, recording the idea for his vocals for theme song to the Emmy-award winning Justified on n-Track Studio for iOS on a plane, and finalising in n-Track Studio for Desktop back in his studio. I use this capability a lot – turning an idea, which could arrive at any time, into the final product, is an important part of the process in getting your sound & music out into the world!
4) There’s a fast growing market for DAWs on mobile:
– What do you see happening in this space and over what timeframe?
I’d love to see an integration with voice-led technology and DAWs over the next 3-5 years. Music is sound and emotion – using voice technology to create and refine music, like ‘Capture this melody’, then singing a line, ‘audition drum loops at 120bpm over this guitar line’, I think would create a different sensory experience in music creation.
– How are n-Track positioned to compete in this growing market?
We’re lucky to have an outrageously talented team that love technology and develop quick. Above everything we’re looking to provide users with the most efficient way to create and share music so I’m looking forward to seeing where that takes us.
5) Are there any exciting developments at n-Track that you’d like to share?
We’re releasing a powerful loop browser, for all versions of n-Track, packed with sounds to inspire instant music creation. As part of the release we’re introducing a new mobile-subscription called Suite Edition, which gives rappers, artists and producers access to royalty-free beats, loops & one-shots, hand-selected from around the globe. We’re going to supply the individual parts to the beats and even allow users to edit the n-Track Studio session used to create the beats, the idea being that if you’re a first time vocalist, or an experienced producer you can remix, amend and play with the tracks according to your skill level, always knowing that the raw material is already release-level.
6) I know you were a Logic user but you’ve switched to n-Track full time now, how has that been?
I’ve actually just released an album written using n-Track and the engine just gives the music a certain ‘sound’. I used Logic for 8 years, through my time at the Royal College and working on ads – I found it to be a steep learning curve. I think that after having years of experience with one DAW, the basics of another can be grasped almost instantly, but I love to work with audio and n-Track, with the integration of the loop browser, allows you to chop, pitch and tempo shift audio directly on the arrange window, without using third party programs. It removes an extra step that gets in the way of creation and I feel that the layout allows me to record and finish music quicker.
7) If you could have any feature on a DAW, what would that be?
Inspiration. Every DAW should be striving to inspire music creation. One of the reasons I use a DAW is to use the technology to create a better version of the idea I have in my head! Also knowing that the DAW is regularly being updated to stay relevant and provide the most frictionless experience to create and release tracks.
8) Where do you see music going to in the future, especially in this era of subscription based streaming?
Quantity. Tech is facilitating opportunities like end-to-end music creation tools, in which music can be created, marketed, distributed through a platform. And, of course, there are companies using AI to create an almost unimaginable amount of music.Ironically, through the quantity of releases, I feel that music quality will be as important as ever and I’d also add how important I think branding will continue to be… Creating attention in a crowded (but incredibly inspiring) marketplace to get your new hot track heard, streamed, placed on games, film, and TV, or played live.
9) Where do you see yourself in 10 years?
A more evolved version of myself. Excited, still building, finding ways to give users the most frictionless & inspiring ways to create within the music space – likely integrating voice and AI as the technology becomes more accessible. Tech and culture will continue to evolve & for sure I’ll be creating content for whatever platforms are around in a decade. And.. still putting out music releases too, of course!
10) Tell me absolutely anything you want to say, climate change to the universe to frogs, whatever…